Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights to the chassis of next year’s contender, which will be known as the KICK Sauber C44. The new team name for 2024 and 2025 will be released in the forthcoming FIA Entry List.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Team’s C43 at selected races this year, having been announced as a Major Partner at the start of the 2023 F1 season.
Today’s announcement further deepens the strong ties between the F1 Team and the streaming platform that has experienced huge exponential growth since launching last year. Targeting a global audience since its inception in October 2022, KICK is centered on a ‘creator-first’ model based on the industry’s most rewarding subscription revenue system, a 95-5 split where creators will retain 95% of their revenue.
This approach, alongside the engaging content created by a growing cast of creators featuring some of the biggest names in streaming and industry headliners, has resulted to Kick.com reaching an astounding 22 million registered users since its launch, with thousands flocking to the platform every day.
